about

Hey there 👋🏻, I'm Alec.

I've worked as a tour guide (in a scuba suit), a legal clerk, a canvasser (twice), a personal trainer (thrice), a medical attendant to people with disabilities, a SaaS investor, a paid media buyer, a growth engineer, and now (again), a growth consultant¹.

In every role, I learned ins and outs from the Internet and from the kindness of strangers.

This site is my attempt to give a bit back. I cover how-to guides, information arbitrages, and occasional opinions².

I'd love to hear from you. How can I help? 👇🏻


¹ Want to grow scale your growth more sustainably? I write custom software to automate and optimize major channels on a per-project basis. Learn more here.

² If you send me a correction or comment that causes me to update an article, I will Venmo/CashApp $20 to you (or a charity of your choosing) and attribute you at the bottom